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"We bring our industry-related experience to all materials we develop. If you ask us about the concepts that have influenced our industry, from managed care to pharmaco- economics, we'll be able to give you examples of courses we've pioneered."
Eileen Mathews
Director,
Business Development
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| CLD has written extensively about hospital structure, management, and internal workings, mostly aimed at helping sales representatives become prepared for entering this environment.
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| CLD has created programs as well as learning system modules that detail the formulary process and what it takes to get a product on formulary. The various formulary audiences depicted include physicians, pharmacists, and managed care administrators. Navigating this world has been shown by CLD in print, CDs, eWorkshops, and audiotapes.
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| CLD has been writing about managed care since the early days of healthcare reform in the US. Audiences have included sales representatives, physicians, marketing and sales personnel, and delivery formats have included books, articles, and workshops. The topic of product pull-through for a sales organization has been a key element.
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| CLD has developed programs on pharmacoeconomics with subject matter experts, and outcomes research paradigms and protocols that a pharmaceutical company can provide to a managed care group. Many of our programs and workshops feature key pharmacoeconomic research papers that add value to a product that may be in formulary consideration.
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| CLD has incorporated the key points of managed care systems as they affect physician practices as part of many comprehensive learning systems. In addition, information about medical group practices is included as part of a course we have developed for one of our clients describing the evolving role of the physician in the new millennium.
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| CLD has written courses and learning system modules about disease management since its introduction as a strategy for providing cost-effective, high-quality, integrated healthcare. Our materials have focused on describing the key elements of disease management programs, their application in healthcare organizations, and the ways that the pharmaceutical industry can add value in the area of disease management.
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