If you were to take a poll of pharmaceutical representatives and ask them what the most difficult part of the sale is, most would say the CLOSE. Closing can be challenging in pharmaceutical sales as there is no clearly defined “sign-on-the-dotted-line” grand finale to the sale. Instead, pharmaceutical selling is based on a continuum of calls where each call builds off of the last in a cycle that lasts as long as the pharmaceutical representative’s career in a particular territory does. In order to execute this call continuum effectively, and set themselves up to close for business, representatives must be trained to pre-call plan before each and every call.
For 35+ years, CLD has provided our clients with customized training solutions. By focusing on the right combination of learning, creativity and technology, we are uniquely positioned to provide you with the successful program you deserve. Our long-standing relationships with our customers are a testament to CLD’s ability to deliver training of the highest quality.