https://www.cldinc.com/contact-ushttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/vertex-synchronized-launch-video-case-study.mp4/medium.jpgVertex Synchronized Launch Video Case Studyvertex-synchronized-launch-video-case-studyhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/vertex-synchronized-launch-video-case-study.mp4242nonohttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/Sean%20Dickson%20Testimonial%20(Sandoz).mp4/medium.jpgSean Dickson Testimonial (Sandoz)Sean Dickson Testimonial (Sandoz)https://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/Sean%20Dickson%20Testimonial%20(Sandoz).mp4159nonohttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/header-footer/instagram.svginstagraminstagramhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/header-footer/x.svgxxhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/2026%20Top20%20Web%20Medium_ST.png2026 Top20 Web Medium_ST2026 Top20 Web Medium_SThttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/linkedIn%20(1).jpglinkedIn (1)linkedIn (1)https://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/Contact%20Us/2026%20Top20%20Web%20Medium_CCD.png2026 Top20 Web Medium_CCD2026 Top20 Web Medium_CCDhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/Blog/1776276205276.jpeg17762762052761776276205276https://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/noise.pngnoisenoisehttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/Blog/Suzanna%20Insights/April%202026/Expert_Insights_2026.pngTitle image for Expert Insights April 2026Expert_Insights_2026https://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/header-footer/logo.svglogologohttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/header-footer/linkedin.svglinkedinlinkedin2026-07-15https://www.cldinc.com/a-place-to-do-your-best-workhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/S2_Assets/Icons/Light%20Background%20Icons/house_light_background.svghouse_light_backgroundhouse_light_backgroundhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/S2_Assets/Icons/Light%20Background%20Icons/dna_light_background.svgdna_light_backgrounddna_light_backgroundhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/S2_Assets/Icons/Light%20Background%20Icons/head-side-circuit_light_background.svghead-side-circuit_light_backgroundhead-side-circuit_light_backgroundhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/noise-light.pngnoise-lightnoise-lighthttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/header-footer/instagram.svginstagraminstagramhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/header-footer/x.svgxxhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/noise.pngnoisenoisehttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/icons/buildings.svgbuildingsbuildingshttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/icons/address-card.svgaddress-cardaddress-cardhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/S2_Assets/Icons/Light%20Background%20Icons/notes-medical_light_background.svgnotes-medical_light_backgroundnotes-medical_light_backgroundhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/S2_Assets/Icons/Light%20Background%20Icons/rocket-launch_light_background.svgrocket-launch_light_backgroundrocket-launch_light_backgroundhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/S2_Assets/Icons/Light%20Background%20Icons/monitor-waveform_light_background.svgmonitor-waveform_light_backgroundmonitor-waveform_light_backgroundhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/Imported_Blog_Media/CLDlogo_208x80_FullColor.pngCLDlogo_208x80_FullColorCLDlogo_208x80_FullColorhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/header-footer/logo.svglogologohttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/header-footer/linkedin.svglinkedinlinkedinhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/People/seedling.jpgseedlingseedlinghttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/S2_Assets/Icons/Light%20Background%20Icons/transmission_light_background.svgtransmission_light_backgroundtransmission_light_background2026-06-12https://www.cldinc.com/insightshttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/Advice%20and%20Insights%20-Jesse%20Stone%20(720p).mp4/medium.jpgAdvice and Insights - Jesse StoneAre you ready to elevate your sales training strategies? Join Jesse Stone from Vertex as he shares invaluable insights on mastering the art of training, preparing for dynamic launches, and fostering a deep understanding of sales concepts. In this video, you'll learn: - The importance of thorough preparation before stepping in front of your class and how it can impact your training effectiveness. - Key advice for those new to sales training, including the significance of clarifying fundamental concepts to avoid faulty assumptions. - The anticipated challenges in sales training during product launches, including adapting to unpredictable commercial realities and meeting diverse learner needs. Key takeaways include actionable strategies for trainers to enhance their effectiveness and foster a more profound relationship with their training content. Jesse emphasizes the importance of understanding your materials deeply so you can convey them simply and effectively, whether to your family or your sales team. Discover how a strong partnership with training agencies can lead to innovative solutions and successful outcomes. Jesse’s experience highlights the collaborative spirit necessary to navigate the complexities of life sciences training and ensure your team's success in a rapidly evolving market. Don’t miss the opportunity to refine your training approach and contribute to your team's success in the competitive landscape of life sciences sales. Tune in and transform your training methodologies today!https://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/Advice%20and%20Insights%20-Jesse%20Stone%20(720p).mp4158nonohttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/Advice%20and%20Insights%20-%20Chris%20Lorio%20(720p).mp4/medium.jpgAdvice and Insights - Chris LorioAre you ready to unlock your true potential in life sciences sales training? Join Chris Lourio, Senior Director at Vertex Pharmaceuticals, as he shares invaluable insights on the power of passion and personalized approaches in the training landscape. In this engaging video, Chris discusses the importance of infusing passion into your work, especially when it involves helping others. He emphasizes that each project, no matter how repetitive, can make a significant impact on someone’s journey. Key topics covered include: - **Finding Your Own Path**: Chris urges newcomers in sales training to discover unique methods that resonate with their style, reinforcing that there are countless ways to achieve success and that learning from peers is crucial. - **Navigating Training Challenges**: As Vertex expands its product pipeline, Chris highlights the complexities of training for diverse disease areas and the strategies his team employs to keep pace with this growth. - **Strategic Partnerships**: He speaks highly of Custom Learning Designs (CLD) as a vital training partner that not only meets expectations but also brings innovative ideas to the table, ensuring that Vertex stays ahead of training trends. Viewers will gain actionable insights on how to approach sales training with passion, creativity, and adaptability. Chris's experience serves as a reminder that personalized strategies and a supportive environment can lead to remarkable outcomes in the fast-evolving life sciences industry. Don’t miss this opportunity to elevate your training techniques and make a lasting impact in your field. Tune in now!https://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/Advice%20and%20Insights%20-%20Chris%20Lorio%20(720p).mp4145nonohttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/Not%20Your%20Average%20Role%20Play%20How%20to%20Gamify%20Your%20Verbalization%20Workshops%20(720p).mp4/medium.jpgNot Your Average Role Play: How to Gamify Your Verbalization WorkshopsAre traditional role plays draining the energy from your sales training? Join Julie Swazy in this insightful presentation as she explores innovative ways to revitalize your verbalization workshops through gamification and game-based learning. Key topics covered in this video include: - **The Limitations of Traditional Role Play**: Discover why conventional role play methods often fail to engage sales teams and how they can lead to disengagement. - **The Science of Gamification**: Learn about the psychological principles that make gamified training effective, including the role of dopamine, serotonin, endorphins, and oxytocin in boosting motivation and engagement. - **Practical Gamification Techniques**: Get actionable strategies for incorporating game elements into your training, such as randomizing scenarios, introducing complex challenges, recognizing accomplishments, fostering team competition, and encouraging collaboration. - **Real-World Applications**: Explore examples like scenario generators, team-based competitions, and collaborative games that can enhance learning experiences and improve communication skills among your sales representatives. Key takeaways from this presentation include: - Understanding the significant benefits of gamifying training programs to foster engagement and enhance learning outcomes. - Best practices for implementing gamification in a way that aligns with your training objectives. - Insights into creating a dynamic learning environment that motivates sales professionals to improve their verbalization skills effectively. Join us to transform your training approach and empower your sales force to communicate with confidence and skill.https://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/Not%20Your%20Average%20Role%20Play%20How%20to%20Gamify%20Your%20Verbalization%20Workshops%20(720p).mp41274nonohttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/Advice%20and%20Insights%20-%20Sean%20Dickson%20(720p).mp4/medium.jpgAdvice and Insights - Sean DicksonIn today’s fast-paced sales environment, engaging effectively with customers is becoming increasingly challenging. Join Sean Dixon, Associate Director of Commercial Training and Development at Sandoz Incorporated, as he shares insights on evolving sales training to better connect with clients. Key points covered in this video include: **The Shift in Sales Training** Sean emphasizes the need for sales training to evolve, focusing on genuine interactions. Training should empower learners to have concise, relevant conversations that truly demonstrate value to customers. **Addressing Attention Span Challenges** With shorter attention spans becoming the norm, Sean discusses how training modules must adapt. Gone are the days of lengthy sessions; the future lies in diverse, streamlined content that keeps learners engaged. **Empathy in Training Development** Sean provides essential advice for trainers: always consider the learner's perspective. Creating content that fills knowledge gaps and encourages feedback will help build confidence among sales reps. **Actionable Insights for Trainers** Viewers will learn practical strategies to enhance training effectiveness, including the importance of relevant content, the benefits of interactive learning, and the necessity of continuous improvement based on learner experience. Discover how to transform your sales training approach and ensure your team is equipped to excel in today’s competitive landscape. Don’t miss this opportunity to refine your training strategies and foster genuine customer connections.https://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/Advice%20and%20Insights%20-%20Sean%20Dickson%20(720p).mp4150nonohttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/Advice%20and%20Insights%20-%20Mary%20Beth%20Lanza%20(720p).mp4/medium.jpgAdvice and Insights - Mary Beth LanzaIn the fast-paced world of life sciences training, ensuring that your content is user-friendly and effective is crucial. Join Marybeth Lanza, Director of Learning and Development at CTI Biopharma, as she shares her insights on the importance of collaboration and attention to detail in the development of training materials. In this engaging video, Marybeth discusses: - The critical role of alignment with vendors during content development, especially in preparation for medical legal reviews. - The necessity of keeping the end user in mind when designing training programs, ensuring clarity and usability. - The value of having a supportive partner like Custom Learning Designs (CLD) to navigate the complexities of training and compliance. - Personal anecdotes reflecting the challenges and triumphs of working within the life sciences sector, emphasizing the importance of teamwork and communication. Key takeaways include actionable insights on how to enhance training effectiveness, the significance of attention to detail, and strategies for ensuring that learning materials meet both regulatory and user needs. Tune in to understand how the right partnerships and a focus on the end user can lead to successful training outcomes, ultimately empowering sales teams to perform at their best. This video is a must-watch for professionals in the pharmaceutical, biotech, and medical device industries looking to elevate their training programs and improve patient outcomes.https://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/Advice%20and%20Insights%20-%20Mary%20Beth%20Lanza%20(720p).mp4150nonohttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/Applying%20the%20Power%20of%20Storytelling%20to%20Sales%20Conversations%20(720p).mp4/medium.jpgApplying the Power of Storytelling to Sales ConversationsUnlock the transformative power of storytelling in sales with our latest video! Discover how to make your sales calls more engaging, memorable, and successful through the art of narrative. In this insightful session, we explore the key elements of storytelling that can elevate your sales strategy. Learn how effective storytelling can: - Enhance personalization and connection during sales conversations. - Increase message retention—stories are proven to be 22 times more memorable than mere facts. - Foster empathy and deeper understanding of the patient experience, ultimately driving better outcomes. Key takeaways include: - The essential components of a captivating story: character, context, conflict, and creation. - Practical steps to train your sales team to weave compelling narratives that resonate with healthcare professionals. - Strategies for tailoring stories to address specific challenges faced by your audience, ensuring your message is not just heard but felt. By the end of this video, you'll be equipped with actionable insights to transform your sales approach and inspire your team to become effective storytellers. Join us in harnessing the art of storytelling to boost your sales performance and foster meaningful connections with clients. Watch now and start revolutionizing your sales conversations!https://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/Applying%20the%20Power%20of%20Storytelling%20to%20Sales%20Conversations%20(720p).mp4823nonohttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/header-footer/logo.svglogologohttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/Blog/Suzanna%20Insights/April%202026/Expert_Insights_2026.pngTitle image for Expert Insights April 2026Expert_Insights_2026https://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/linkedIn%20(1).jpglinkedIn (1)linkedIn 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2026Expert_Insights_2026https://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/cld-2026-assets/header-footer/instagram.svginstagraminstagramhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/linkedIn%20(1).jpglinkedIn (1)linkedIn (1)2026-06-12https://www.cldinc.comhttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/CLD%20Overview%20Video%20720%2011MB%20Website.mp4/medium.jpgVibrant Training For the Life SciencesWe create vibrant training for the life sciences that brings clarity, creativity, and focus to your learners.https://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/CLD%20Overview%20Video%20720%2011MB%20Website.mp4129nonohttps://164236.fs1.hubspotusercontent-na1.net/hubfs/164236/vertex-synchronized-launch-video-case-study.mp4/medium.jpgVertex Synchronized Launch Video Case 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