April 14, 2017
Train the Brain: Understanding How the mPFC Relates to Sales Training
The medial prefrontal cortex (mPFC) is a structure in the brain of a rat, but…
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March 8, 2016
Neurolearning and the Power of Visual Storytelling in eLearning
Competition is more global and intense than ever, and even mature brands with stockpiles of…
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December 16, 2015
Can Neuroscience of Influence & Persuasion Increase Sales for Pharma Reps?
We like to think that we and others make decisions completely rationally, based on positives…
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