June 16, 2017
Machine Learning for Pharma Sales Training
Machine learning and artificial intelligence (AI) are often used interchangeably, but there are subtle differences.…
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April 14, 2017
Train the Brain: Understanding How the mPFC Relates to Sales Training
The medial prefrontal cortex (mPFC) is a structure in the brain of a rat, but…
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April 29, 2015
Pharma Sales Training: How to Effectively Navigate Various Pharmacy Settings
Today's sales representative must be able to function effectively in a variety of settings, including…
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February 16, 2017
How Important is SCORM in e-Learning?
Shareable Content Object Reference Model," or "SCORM," is an established collection of technical standards for…
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January 25, 2017
How Ebbinghaus Can Help You Train
Herman Ebbinghaus was a psychologist who, in 1885, applied the scientific method to study how…
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November 16, 2016
Engage Learners: Connect Training to What They Already Know
When you first learn one of the major disciplines say physics, you often start from…
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December 5, 2016
From Decay to Interference; Why We Forget
The human brain - the source of knowledge acquisition and orchestration of all the physical…
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March 14, 2014
Start using TED-Ed in your Sales Training
VViewed a TED Talk lately? Great TED Talks are a perfect combination of inspiration, education,…
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June 15, 2016
Provide Customized Sales Training Designed for Your Sales Force
Sales training can be an empty exercise if it's not customized to your sales force and designed…
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December 16, 2015
Can Neuroscience of Influence & Persuasion Increase Sales for Pharma Reps?
We like to think that we and others make decisions completely rationally, based on positives…
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