March 15, 2016
What Pharma Sales Trainers Need to Know About Basal Ganglia and Dopamine
When you learn something "by heart," you have done more than memorizing information or learn…
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March 8, 2016
Neurolearning and the Power of Visual Storytelling in eLearning
Competition is more global and intense than ever, and even mature brands with stockpiles of…
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February 1, 2016
If Good Training Matters, It Needs to Stick
Training represents a major investment at most companies, and in some industries, like in pharma…
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December 16, 2015
Can Neuroscience of Influence & Persuasion Increase Sales for Pharma Reps?
We like to think that we and others make decisions completely rationally, based on positives…
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May 21, 2015
ATD 2015: Day Four Takeaways
ATD 2015 has come to a close. Here is the fourth and final installment of Alicia's…
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July 21, 2015
A New Take on the Training Journey
Pharma sales training has to be intensive, up-to-date, and made to "stick," because of the…
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