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Attention spans are shrinking, and the average person checks their phone 47 times day. If you are between the ages of 18-24, you can double that figure according to the Journal of Accountancy. The Head Coach of the NFL’S Arizona Cardinals saw phones and social media becoming such a distraction with new players that he decided to build in phone breaks and focus meetings to 20-30 minutes chunks. Should pharmaceutical sales trainers consider this strategy when planning their next national sales meeting, workshop, or POA?

"You start to see kind of hands twitching and legs shaking and you know they need to get that social media fix, so we’ll let ’em hop over there and then get back in the meeting and refocus..."

Kliff KingsburyHead Coach of the NFL's Arizona Cardinals

“I think coming from the college ranks, to obviously, those young men, it’s gotta be quick hitters, 20 minutes at a time, give them a break and get them back in,” Kingsbury said. “We want to make sure that when we have them, they’re focused and they’re locked in, and we’re maximizing their time. So, if we’ve got to split it up or have shorter meetings, that’s what we do.”

Kliff KingsburyHead Coach of the Arizona Cardinals

Have you dealt with phone distractions and short attention spans at your meetings? Please share your experiences by commenting below?